A word from Urban Jungle’s CEO
“2025 was a landmark year for Urban Jungle. We reached our first B Corp recertification, a milestone that has allowed us to look back at how far we’ve come since first achieving our B Corp status in 2022.
We improved our B Impact score by an extraordinary 49.5 points, achieving a final score of 130.8; putting us in the top 4% of B Corp’s globally. It’s testament to the hard work the team brings to our operations every day.
We remain committed to our original mission of creating a world where everyone feels confident about their financial future - with the jump in score being driven by our commitment to financial inclusion. During this cycle, we received formal recognition for two key Impact Business Models (IBMs): Economic Empowerment for the Underserved and Serving Underserved Populations. It’s proof that Urban Jungle is successfully dismantling the barriers that have historically kept people out of the insurance market.
From maintaining our carbon-neutral status, to reducing our Scope 3 emissions by 27%, we’ve proven that you don’t have to choose between high growth and low impact.
We’ll head into the next year with a team energised to keep up the momentum to drive our B Corp efforts alongside our business. Our aim remains the same: to scale an insurance brand that is fair, transparent, and built for everyone.”
Jimmy Williams
Co-Founder & CEO of Urban Jungle
“We love orange, but we’re going green”: More on Urban Jungle's mission to be a green insurance provider
A responsible insurance provider: Urban Jungle is building an ethical insurance brand that’s championing transparency to customers, alongside making a positive impact on the local community and environment.
How does Urban Jungle’s B Corp status translate into daily operations?
Urban Jungle is one of a few certified B Corp Insurance providers in the UK, is carbon neutral, and puts money into carbon removal technologies.
Urban Jungle is committed to changing the insurance industry for good by using technology to make insurance simple, fair, and affordable, while remaining climate conscious.
For this reason, Urban Jungle products are online-first, meaning less paper wastage, and the office uses 100% renewable energy.
Urban Jungle’s Sustainable Insurance Business Model & Operations
- Urban Jungle is carbon neutral since 2021
- Urban Jungle is proudly a Living Wage accredited employer
- 100% of Urban Jungle employees own shares
2025: Urban Jungle’s B Corp Recertification
Urban Jungle has significantly improved its overall B Impact Score, to be in the top 4% of B Corp’s globally.
Urban Jungle B Corp Impact Score
- Median score for an ordinary business: 50.9
- Score to qualify for B Corp certification: 80
- Urban Jungle’s new verified B Impact score (2025): 130.8
Urban Jungle as an Environmentally Responsible Insurance Provider
Urban Jungle has been carbon neutral since 2021, and has continued to focus on offsetting emissions in strict accordance with the GHG Protocol Corporate Standard. Urban Jungle’s carbon intensity metric remains significantly lower than other digital companies of a similar size (75-125 employees) - coming in at 42.7% below the industry average.
- Renewable Energy: Urban Jungle uses 100% renewable electricity.
- Scope 3 Reductions: Urban Jungle reduced their Scope 3 emissions by 27% year-on-year.
- E-Waste Management: Urban Jungle ensures staff dispose of electronics sustainably
Urban Jungle as an Ethical and Fair Insurance Provider
Urban Jungle focuses on financial inclusion for everyone, this year launching more products to suit a wider range of customers. Here’s how they are fair:
- In-house Claims: A large portion of Urban Jungle claims are handled in-house as part of Urban Jungle’s focus to provide customers with a fair claims experience.
- Fair Travel Insurance: In early 2025, Urban Jungle launched Urban Jungle Travel Insurance, as a response to customer demand for a "jargon-free" alternative to traditional travel cover.
- Customer Feedback: 90% of customers would recommend Urban Jungle to a friend* (2025)
*Based on a survey of Urban Jungle customers with 1,486 responses carried out in April 2025
Industry Recognition
In the past year, Urban Jungle has been recognised in:
- Deloitte's Fast 500 list of the fastest-growing technology companies in EMEA (May 2025)
- Welcome to the Jungle UK's Fintech's Finest 50 List (May 2025)
- Sifted’s 250 List for 2024 (December 2024)
- Deloitte Technology Fast 50 (November 2024)
Urban Jungle’s B Corp status highlights its position as a climate conscious insurance company, setting an example of what it takes to be an ethical insurance provider.
